My last blog focused on the positives and negatives of the Amazon KDP Select scheme, particularly pertaining to the loan fees and how they compare to outright sales commissions on higher priced books.
This blog will focus more on the value of the actual promotions, and explore what, if any, benefit one can hope to garner by giving away thousands of books. I’ll do this by describing my own experiences with one of the titles I made free.
Last month, I dipped my toe in the water by making The Geronimo Breach free for three days. During that time, I saw about 12K downloads. Not too shabby. Then, when it went back to paid, a funny thing happened. After languishing for the first day, it shot like a rocket, finally hitting #165 in the paid kindle store.
All good. Or rather, all should have been good. One problem was that the book was .99 rather than $3.99, due to price matching with Barnes, which after three weeks still hadn’t taken the book down, even after numerous e-mails. And .99 was the wrong price anyway, but I digress. The point is that Amazon’s software matched it, so folks were downloading 500+ books a day at .99.
Sales peaked at day 3-4 of being paid, and then started dropping off, bottoming at week three or so.
At the time, I didn’t know what to make of the data. I was frantic on day 5 – what was going wrong? Why did God hate me? Were the clowns behind it? What gave?
Turns out that this is a very predictable and knowable cycle for those who have done free days. Reason is because the Amazon algorithms pick up on the ranking from when it was free, and begin featuring the book on their recommendations pages about, you guessed it, 24 hours after going back to paid, as well as in the “also bought” strip at the bottom of other books your shoppers picked up. Over the next two to three days, love is in the air, and sales roll in. But then the book, whatever it is, gets pushed off to the second tier to make room for the more recent titles that did well since then. And the buying from folks Amazon was presenting you to dries up, little by little, and you’re back to your old run rate. Sort of like being a Hollywood starlet who briefly dates a celebrity, you have to be satisfied with and enjoy your moment in the sun, because it won’t last.
But knowing this presents an opportunity. It suggests a way to play the game so you can win, if you’re an author. Specifically, you can understand the phenomenon and capitalize on it. How? By running another free promotion 4 to 5 weeks after the first one. Maybe at 6 weeks, maybe at 3 1/2. Depends on sales. But you can repeat the performance.
Let’s go back to The Geronimo Breach. Thursday, it went free for 24 hours. It saw 10K+ downloads, and hit #11 in the Amazon free store last night. Most of the day, it, and one of my other free titles, The Delphi Chronicle, were #2 and #5 in Kindle free Action/Adventure.
That’s the second promotion, and it was more successful than the first – 10K in one day versus 12K in three. And the best part? I didn’t tweet about it. I didn’t do anything. Because I’d forgotten I was going to run it, and only figured it out halfway through the day when I checked my rankings. So that was with no social media at all, other than a few tweets from some friends (thanks Claude!) and being listed as free on several websites that picked it up. One of the best I’ve found for thrillers being Epic Kindle Giveaway (I follow it on Twitter at @eBookSwag), as well as The Digital Inkspot, and Digital Book Today. Others that may or may not pick it up are Cheap Kindle Daily, Pixels of Ink, and a host of others. Google them for a complete listing. There seem to be new ones every week. Most are very good for what they are, and save a lot of time.
I am now at day one of The Geronimo Breach being back to paid. Before the promotion, I was #9K-#11K overall. Today, so far, I’m at #2300 or so. At $3.49 – a sale off my usual $3.99 price to encourage folks to buy over the weekend. I’m sure if I lowered the price to .99 it would sell a lot more books, but given that I would need to sell 8 times more books at .99 to see the same revenue as at $3.49, I question whether it’s a smart idea. I also don’t want to brand myself as a buck a book author. Lord knows that is played, and there are more than enough of them out there. We shall see how sales go as of late this evening and tomorrow, but I’d say the trend is positive at this point. Even if it only stays at 2300 for four days, hey, that’s an improvement over where it was, and there are 10K more people with it on their kindle now – probably the most important thing for an author like me, who has a slew of titles and is adding to them seemingly every month. Because I believe the primary value of free is familiarizing readers with the work.
To put that into perspective, I’ve had around 70K free downloads of my work since I started giving books away. That’s a lot of downloads. A lot of folks who can decide they love, hate, or are ambivalent about me.
What is the takeaway from all this? Do Select freebie promos every 4 to 6 weeks, don’t freak out when day one sucks or starts slow (remember the algorithm, my friend) and then promote the hell out of it days 1-5 of it being paid. Recognize that the decline in sales over the next two weeks isn’t a function of an angry and vengeful deity singling you out for persecution, or that word of mouth has spread and your book sucks (I mean, either are possible, but not a given, is my point), or anything else. It’s a function of the Amazon algorithms having moved to new, fresher, more exciting faces.
Think of that first 4 or 5 days as your time at the bar where everyone wants to buy you drinks. Day 6 on is where a new kid on the block captures everyone’s attention, until you are ultimately yesterday’s news. Unlike the dating world, though, you can repeat the performance over and over (well, I suppose that is a little like dating – wink) and hopefully see a higher trough each time you decline. Then again, I’ve also heard that the effectiveness of the free days diminishes for a title each time through the cycle, so there is probably a point where it won’t work any more. But cross that bridge when you come to it.
For now, if you’re in the program, make hay while the sun is shining.
I’ve been in KDP Select for a little over a month. For those of you who don’t know, that’s a program where you sign up as an author, and Amazon pays you a fee for each book their KDP subscribers borrow every month. Fee for borrowing? Sounds great so far. But the big incentive for authors is that Amazon also allows you to list each title you enroll, as free for 5 days per 90, either consecutively, or a few days here and there. In exchange for this, you agree to make your title exclusive to Amazon for the term of the deal – which probably doesn’t matter to Amazon nearly as much as it hurts their competitors. Does that matter? Not to me. At least, not right now. Amazon gives their competition the eye dig, and we win. Right?
The free thing is a double edged sword, as far as I’m concerned. On the one hand, it gives readers a chance to sample books by authors they’re unsure of or unfamiliar with, including me. That’s good for both readers and authors, at least in theory. I say in theory, because there’s also a negative. Three actually, for authors. For readers, it’s almost all good.
The first negative is the commission. In Dec. it was $1.70 per title. That was awesome for those with .99 cent books, but not so much for those with $2.99 and higher books. That meant that if your book was listed for $2.99 you would have seen $2 for a sale, you saw $1.70 for a loan, for a net loss of 30 cents (assuming you were at 70% commission). The deal got worse if you had $3.99 or $4.99 titles, as you were seeing $1.70 instead of $2.50 or $3. Still, the boost to sales that you got from being able to put your book free was worth it.
It also raised the issue of whether a loan was accretive, or if it cannibalized a book sale. Some argued that it was accretive, others said it cannibalized. My experience, having listed several titles in the middle of the month that were steady sellers, was that it cannibalized. I saw the sales numbers drop by 15%, to be replaced by loaned books. That’s just me. I’m not complaining. Just letting everyone know what I noticed. I believe that if you only had one book you could get as a loan per month, you got something you were planning on buying. My experience to date bore that out.
The second negative is that in January, the loan payment dropped to $1.60. That further skews the value proposition for the higher priced books. If one views the delta between the loan rate and a sale as marketing dollars, it makes the price of the free 5 days considerably higher for a $4.99 book than a $2.99 book. It’s still an awesome deal for .99 books, BTW. Get paid more than the book is listed for. Who wouldn’t sign up for that? But it comes at a high cost to more expensive titles. And it raises a legitimate question – is dropping the monthly rate a trend? If so, it’s one many authors will find troubling. Some won’t. But if you enrolled in Dec, it means that your average reimbursement on a loan is in reality south of the $1.70 you thought you’d get. This is too new to rate, but still worth watching.
The associated negative for readers is that the reimbursement favors .99 books, as well as cheaper books, which many believe means lower quality efforts. That means that the perceived benefit would be lower to customers who pay the $80 KDP fee for the year’s privilege of shipping discounts and free books at a rate of one per month, over time. “Big deal. It’s filled with cheapo books.” And so on. Again, not my problem. Just an issue for Amazon more than anything else. I can’t for the life of me see why they didn’t just offer a percentage of the asking price rather than a fixed rate – unless they were planning to lower it. Which is exactly what they did after one month.
The third negative is that the market is saturated with free books. That’s both good and bad for everyone. For authors, it’s bad because it creates a culture where books are something you don’t pay for, but good because it creates a vehicle for folks to sample your wares. It is also bad because there will be a segment of the market that just waits to buy, because they figure they can get your title for free if they just hang out for a while. From a reader standpoint, it creates an overwhelming number of choices that can be off-putting. Now you are playing literary agent, going through the Amazon slush pile. Read the first five pages, toss it. Second five pages, toss that one too. And so on.
So what do you think? As authors, given that a lot of my followers who aren’t clowns pretending to be Latvian prostitutes are authors? Think it is cannibalism? And do you think it is net positive, or negative? And readers. What’s your take?
I’ll be genuinely interested to hear.
For the record, I believe Amazon is doing a hell of a job creating a market for guys like me to make a living self-publishing books, whereas before I was just uninterested in waiting 18 months to see a title come out, and get beer money for the pleasure. They have created a boom for me. For that I am grateful.
But what do you think? Chime in.
I had an interesting short discussion tonight, the topic of which was where the hell the world is going. Specifically, where the world of books/publishing is going.
A major concern for many authors is the free & .99 book phenomenon. One person advanced the idea that the whole pricing model will wind up being free (or almost free) for all content, essentially shutting out most authors who hope to make a livable income writing. Ultimately, if you can’t get paid to write, many will bow out, leaving only those who write for passion publishing their work. And of course, not paying for things like editing and covers, because there’s no way to recoup the investment.
Another wag chimed in that the future is likely to be ads on kindle, or some other mechanism whereby authors can get paid for creating decent work. I suspect that will be closer to the truth. Or at least, I hope it will. Looking at the glut of demo tapes parading as “free” content from every musician with a sampler and shareware editing software, and seeing how robust the music business continues to be a decade after all was supposed to be lost because of CD purchases going the way of the Constitution, I tend to think we’ll adapt. Amazon isn’t going to want to be in the book biz long term to give it away for free. Even if that has been the short term effect on the indie publishing business of their KDP program.
I think we’re all seeing, as authors, the impact of KDP making free an option for everyone with an ebook. Which has created a glut. Ditto for the marketing guidance that one should price one’s wares at .99 – it’s interesting that even the pundits espousing the wisdom of .99 are now struggling to make decent sales at the $2.99 point, having lived in a .99 purgatory for long enough, it would seem.
I’ve played with pricing. I think there’s a place on a book introduction for a short time to price at .99. How long is more art than science – and even then, I believe only until you’ve established a reputation as being worth more. I was at #165 in total paid kindle sales with The Geronimo Breach for a few giddy days in January at .99 as a cheapskate promotion. When I raised the price, sales dropped off. Now, I realize there are many factors that could have affected sales besides pricing. Other offerings hitting. Saturation of those interested in giving me a whirl that week. A belief I suck harder than a Hoover. Whatever. Next time around, maybe I’ll keep my .99 book on an intro or a special for a few weeks, rather than a few days. We live and learn. I don’t think it’s going to much affect my overall trajectory. King of Swords, I went out with at $4.99. Sales are decent and trending higher. My $3.99 roster are selling well, if not briskly.
I’ll try .99 again in a while, maybe on Geronimo, or with another book. Maybe The Voynich Cypher when I release around first week of March, although I’m inclined to price it at $4.99 right out of the gate. I’ll be asking a lot of opinions before I do. But I will state that I’m disinclined to offer all my books on a rotating basis for free, or .99.
The market, ultimately, will decide what my books, and yours, are worth. It’s a weighing machine, that pesky market is. A product is worth whatever the market will pay for it. No more, no less. You can create liquidity (sales) by lowering the price, but if you want to maintain brand integrity, price wars are a lousy way to go. It’s best to just know what the product is really worth, and not try to get more, or less, for any length of time, as that will establish what the market perceives your brand as being worth. It’s either cheap crap, or overpriced. You won’t be able to please everyone. But if you have a good sense what other similar books are selling for in the same genre at the same level of writing and production/editing/cover, you should know what yours is worth.
My caution is if you are selling it for .99 when the “real” authors are at $4 or $5 or higher, you need to rethink what you’re doing, because you might be digging a hole you can never get out of, and tarnishing our work out of the gate.
One thing I do believe is that there’s value for mainstream readers in having a filtering mechanism to sort through all the dross and find quality books. It’s no secret that many free or cheap books are lousy, or marginal. People are generally surprised when they aren’t. I believe there will ultimately be a value proposition someone will pay for to find the decent, so they don’t have to sort through 100 duds to find a winner. What that mechanism is, I’m not sure. It’s not going to be Big 6 traditional publishing houses trying to get $12.99 for something that is presumably reasonably edited, and may also suck. There’s value in the filter, but for many, not THAT much value. Somewhere, my hunch says in the $5 range, there may be a middle ground. I don’t pretend to know. Or maybe the business will go to the ad driven model, where advertisers pay to be in your book based on the demand. Whatever it is, there will be a mechanism whereby authors of merit get paid. It’s just the intermediaries that will make a lot less. At least, that would be my hope.
Having said that, I do think that free is here to stay, until Amazon pulls the plug on it. At some point they’ll look at their overall book sales declining versus whatever they hoped to make off KDP, and some bright lad will figure out that it’s not a good direction. Or maybe not. I have two titles for free at the moment, purely as promotional loss leaders, and ironically, neither in KDP – the philosophy behind my free titles being that if you try my work, a substantial portion of you will not mind parting with the cost of a cup of coffee for more of it. So far that’s working, but I’m not sure how I’d feel if I only had one or two titles. I’d probably be railing against the free thing. Maybe not.
I waffle on all this quite a bit. For a while, I believed that all content would eventually get to the .99 point, as in the music model created by Apple. But that ignores that a song is 3 minutes of entertainment, whereas a novel is many hours. So maybe not. Maybe most readers won’t find it burdensome to pay $3-$5 or whatever for an author whose work they like and trust. I’m quite sure there will always exist a segment that won’t pay for anything, and believes that everything should be free – except of course, whatever it is they do for a living. They howl like spanked dogs if you propose they work for free – it’s just everyone else that should. That segment will always exist, as it has with music – but I note that Eminem isn’t quitting and getting a day gig as a result of all the free demos masquerading as finished product.
So what do you think? What’s going to happen? Are we going to be living in a world of free content, where the real talents fold up their tents and sell real estate instead of books? Or will there be an alternative mechanism to monetize the work, just as there is now an alternative delivery system to dead trees for pages? I tend to think the latter. Or maybe that’s just hope.
What do you think? What will the future look like?
Update Two: At the end of day three of my Twitter moratorium, sales are basically unchanged, as is the trend. Blog traffic, however, has dropped by 40%, signalling that Twitter is an effective way to market it. Also, I’ve gotten a number of e-mails and messages from folks who chimed in to point out that they’d have never heard of me if not for Twitter, thus it works, or did on them. Therefore, I think it’s valid to resume tweeting, but at a reduced rate. How’s that for waffling? Didn’t affect sales, did affect blog traffic, unknown on how much it affected would-be buyers – that’s the sales growth part of the curve. How many more people would have bought? I mean, I can assume none, but that assumes a static market, which it ain’t. So my approach will be akin to some people’s approach to prayer: can’t hurt. There are no atheists on Amazon.
Update: Two days into my Twitter holiday, my sales are basically flat with where they were with dozens of promotional tweets per day a week before. I’ll give it one more day, and if still flat, will be scaling back my Twitter presence to some product specific promotional tweets, a few review reprises, and mostly just me shooting the breeze with whatever comes to mind whenever I have a break. Nude ice dancing and clown warfare included. Interesting, as I would have expected a huge drop off. But reality is that Sunday, the last day of 50+ tweets per day effort, was down from Sunday a week before by 10%. Monday was off by 13%, and Tuesday was up by 4%. Which tells me what everyone else has been saying is likely correct – social media saturation is ultimately meaningless, and perhaps accounts for 10% of sales, once you’re established. After three days of it (assuming similar results manana) I think it’s safe to say that I don’t need to live on Twitter. There’s no point. That should be freeing for those of us who have been doing so. That’s all for now.
Is Twitter relevant for me as a reader? I mean, I know I’ve been told a million times how critical it is to me as an author, but how about as a consumer of books, as opposed to a shameless self-promotion machine?
Another fair question is, to what extent does Twitter help me, versus suck my time and my will to live?
The answer to the first question is easy. Of the 15 or so books on my kindle that are currently unread, I’ve heard about 100% of them from Twitter. Now, that may well be it’s because I spend what small amount of free time I have, when not writing, on Twitter, thus I am what I eat. Having said that, Twitter has been undeniably important to my reading habits, and I’ve discovered several good authors I would never have encountered had it not been for their tweets.
How about as an author?
I’ve been told by my marketing guru friends that I shouldn’t be tweeting more than a couple of times a day. I’ve been told that posting repetitive tweets hawking my books is annoying, and the mark of a rank amateur – which I cheerfully confess to being. I am not now, nor have I ever been, a book marketing guru, and I can honestly say that if you ask 10 folks who have done well on the indie author circuit, all 10 will give you a different answer to the question of how much to tweet, what kinds of tweets to put out, how much to retweet, etc. etc.
Here’s what I’ve concluded.
First, I think that the social networking thing is evolving so quickly that it’s almost impossible to stay current on what actually works. Because what worked last week might not work this week. And because nobody seems to have any idea as to what will work next. As an example, we’ve all read the self-help tomes advising us to write a heart-warming, seemingly sincere blog that will then go viral, propelling us to success. Except that hasn’t happened. To anyone. Not a single person I can think of. Or know of. Or have heard of. If I’m missing someone in the last eight months who followed that counsel, please leave a comment and point me in their direction. Because I don’t know of them. Which leads me to conclude that trying to do so is probably right up there with the following the advice, “Start a burger restaurant selling cheap, mediocre crap, and then build them all over the world, and brand them with a cute cartoonish character – and you’ll be rich!”
In other words, I am of the opinion that those helpful tomes advising you on how to spend ever-larger amounts of your limited time on “going viral” are of questionable value. Or no value. As in, nobody has been able to achieve success following the formula, ergo the formula isn’t what made the author successful. Seems straightforward to me. If I publish a tome advising that dogs barking causes cancer, because my dog barks a lot at the mailman and he got cancer, then the test would be to check for other examples of that causal effect. Which has led me to be a big party-pooping buzz kill on social media, in general, and the hours spent working it versus the reward seen from the work. I have read the books on establishing a brand, and building a following, and Facebooking and Tweeting and everything else, and have applied myself with singular diligence. But I have no idea if any of it matters.
If one clocks the number of hours one would have to be on the various platforms (Facebook, Twitter, Google +, Triberr, etc. etc. etc.) one would quickly conclude that being a piece worker in a Malaysian sweat shop pays better on an hourly basis. So yes, I think you can reach people, but it’s a question of effort versus return. I could also reach a certain penetration rate if I stood at the beach and handed out cheerfully-colored 10 page excerpts of my work. I’m quite sure if I did so 15 hours a day, my penetration rate would increase, at least in an absolute sense – I’d see more readers giving it a whirl over their margaritas, the more hours I stood there. But that doesn’t mean it would be a good idea to do it.
I guess I’m questioning the usefulness of posting dozens of tweets per day. The salesman in me understands that frequency is key, but the marketer in me understands that sales and marketing are after different goals – sales cares about selling today, marketing is about positioning my brand (if bitter, old, cynical, clown-hating alcoholic misanthropes are a brand).
I think I’m going to try something in the next few days. I am thinking I’ll just stop tweeting for three or four days, and see what happens. If sales plummet, then I will know that Twitter is critical to broadening my reach and spreading the good news of Russ. If sales stay flat or increase, it will give me at least anecdotal evidence that it doesn’t much matter, and I would be better off throwing a tweet out every so often, and leaving it at that. I honestly have no idea which it will be. But I am interested in finding out, because as far as I can see, social media is consuming a large percentage of my time, which means I’m not writing, or living, when I’m doing it. So a part of me really wants it to not much matter, and just be yet another folksy truism that turns out utterly false.
I’ll let everyone know how it goes.
As always, it’s a great experiment.Ironically, I will be depending upon Twitter to spread the word about this blog. The circular futility of the act is not lost on me, but I can still laugh about it, so hey, at least I have that.
On other news, I am plowing through the edits on my next book, The Voynich Cypher, which has turned out much better than I’d dared hope. It will be somewhat of a departure for me – more of a pure suspense/adventure book than a conspiracy thriller. Hopefully it will be warmly embraced by young and old, rich and poor, male and female, black, white, brown, yellow, or of whatever orientation – religious, political or any other differentiating metric you like – and will be a mega hit, enabling me to infuriate my critics as well as the angry throng of clowns that continues to congregate on my front lawn once I’ve had a few pops to take the edge off (and don’t tell me we haven’t all been there). Alternatively, maybe a few people will think it’s a good book, in which case I’ll probably write another.
That’s all I have for today, folks. Kindly comment, if you feel a need to vent. Or don’t, and instead Tweet something. I’m sure I’ll see it amidst the thousands of messages that fly by every hour…
Thanks to one and all for your support in alerting Amazon to The Delphi Chronicle, Book 1, The Manuscript being free at Barnes and Noble. They just made it free on Amazon now. So the great experiment continues.
The Delphi Chronicle isn’t for everyone. I’ll warn you up front that it is disturbing in many ways, not the least of which is because the underlying conspiracy is so damned, well, plausible. It’s an ugly, dirty, gritty story of really horrible atrocities that actually took place, and offers explanations for a host of seemingly unconnected events that some will find jarring. I wrote it that way deliberately.
There are a few books that document the story that I used as the basis of the conspiracy – non-fiction tomes that came out in the early 1990s and were roundly ignored by the mainstream press. Just as the mainstream press today ignores the $16 trillion handed out to for-profit and foreign banks by the Fed.
My point is that the same mainstream press that credulously touted Nukes in Iraq and a terrorist under every mattress seems to ignore a lot of big stories when they’re uncomfortable for the interests of the power elite. But it’s not just the U.S. press – all the mainstream media does it in virtually every country (of course, most of the press is now owned by the same group of uber-powerful owners, but hey…). But when they did it in Russia or still do it in China, it’s because they’re evil and repressive minions of the devil. When they do it in the U.S., it’s, well, because we’re patriotic or right-thinking or support our troops/the war on drugs/crime/anyone different appearing or thinking/pick your favorite boogeyman.
Everyone that reads my fiction knows I favor quirky, imperfect heroes battling monumental odds. And the odds don’t get any more insurmountable than the antagonists in Delphi.
Lest anyone jump all over me for being politically polarized, or anti-American (whatever that means) let me just say that the essence of a good conspiracy is that it is highly plausible, scary, and realistic. The Delphi Chronicle‘s conspiracy is that, in spades. It posits a world where nothing is sacred, nor safe, and some will find that way too close to home for comfort. I’d say look in the mirror before getting pissy with me. Take a hard look at recent events, and ask yourself if the reason you don’t like the underlying conspiracy is because I’m a bad man, or because it sounds way too plausible for your comfort zone.
Get it while it’s free. It is the first book in a trilogy – a serial trilogy, meaning that the story is spread over three installments. I have bundled books 2 and 3 at a special price so you don’t have to pay through the nose for the two books separately. I hope you enjoy my little story, and please, no black helicopters need circle. Because we all know it is fiction. As in a harmless invention. I even say so in the beginning. Any resemblance to people living or dead is purely coincidental. So get over it already. And as always, to my critics, you can suck it. Respectfully, of course. If you don’t like my books, go write your own, titled “Why Russell Should Die Horribly Of Ebola.” Stop whining about mine. It just encourages me.
For all the rest of you, let me know what you think. I hope you like it.
I’m hard at work editing my next one, The Voynich Cypher – a sort of Cussler meets Dan Brown adventure/conspiracy novel that’s a departure for me; as well as about 35% through the sequel to King of Swords – Revenge of the Assassin. So March and April will see a couple more from me. In the meantime, check out Delphi. At free, it’s pretty easy. Oh, and pick up the prequel to King of Swords, which is also free for a limited time – Night of the Assassin.
And thanks for the continued support. You rock. You know who you are, and you know I know you do. Wink.
Now go get some free swag, already.
Folks, I appreciate all the help so far. I have one last request for you, and then I swear I’m done.
I need everyone to go to the page for The Delphi Chronicle, Book 1, at Amazon, and click on the “Tell us about a lower price” button on the lower left under the ranking, and then enter the Barnes & Noble link where prompted with a price of 0.00. Delphi has been free at B&N now for almost a month, and apparently Amazon hasn’t gotten the message yet. With your help, they will.
Here’s the link to B&N you’ll need to cut and paste. I would deeply appreciate the help. http://www.barnesandnoble.com/w/the-delphi-chronicle-book-1-the-manuscript-russell-blake/1108076528?ean=2940032924692&itm=1&usri=the+delphi+chronicle
And once you’ve copied the B&N link, click here to go to the Amazon page.
Thanks a million.