I have been asked how my recent three day jaunt on Amazon went.

The one where I made my thriller The Geronimo Breach free for three days.

I think I’d accurately compare it to being sixteen, and handed the keys to dad’s Porsche while discovering that I have the house to myself for three days…and the liquor cabinet’s open. It’s that kind of “Wow” moment.

First, to the numbers. Over the three days. roughly 10,400 people downloaded the book. That’s a lot of people. How many will actually read it is probably a fraction of that – maybe 20%, maybe 30%. I’m using highly scientific proprietary algorithms to come up with those number, by the way, incorporating numerology and magnetism (available in my upcoming releases Attraction, Repulsion, Alignment and Of Course He Tricked You, Douchebrain).

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MORE ACCOLADES: Fatal Exchange was the favorite book of 2011 for Kate Farrel at The Kindle Book Review.

INTERVIEW: I was interviewed about writing and craft by @WritingTips101. Worth a look, & please Stumbleupon it at the bottom using the little green button.

NEW INTERVIEW: I was interviewed by South African blogger Nadine Maritz, and the result can be seen here.

IMPORTANT! Night of the Assassin just went FREE on Barnes and Noble. Please help me out here. Go to the Amazon page for Night here, and scroll down below the rating, where it says “Tell Us About A Cheaper Price.” Then click that, and enter the link to B&N, which I post below, and enter 0.00 as their price. I would appreciate the help in having them price match it. Thanks so much. Here’s the B&N link.

http://www.barnesandnoble.com/w/night-of-the-assassin-russell-blake/1108178602?ean=2940032947783&itm=6&usri=russell+blake

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Those are big numbers. And oddly, downloads increased roughly 20% per day over each prior day. Extended out over time, that’s an exponential curve that will have more people on earth with a copy of The Geronimo Breach within a few months than have spent days with Girl Who Kicked The Hornet’s Nest reading about shopping trips to Ikea and frozen pizza. Which is why I put a stop to it. Shut it down. Promo nomo. I didn’t want to tip the poles or cause a cosmic imbalance due to all the kindles filled with my work. Not for free, anyway.

Why would I give my book away for free – a book that’s garnered rave reviews, and has been described as unique in most of the 23 four and five star reviews? Obviously, because I hope to get something.

Readers.

My bet is that if, say, 2000 of those fine, discriminating folks actually read the book, most will become repeat customers of my other titles. That would translate into a nice sales bump. Additionally, it would increase my visibility as an author, which should translate into a long term net positive both in brand recognition, as well as sales. So it’s really a loss leader. Like a dope dealer. First time’s for free.

I fully expect some of the one star drive-by reviews to happen, as I’ve seen that as a regrettable by-product of free book distribution. Some might say miserable pr#cks with no lives who delight in trashing things for no good reason are drawn to free books, and that these lowlife f#ckwads, who are easily recognizable due to their never having reviewed a book before, are basically vandals who delight in tearing down the work of others, good or bad, for the thrill of any attention it might bring, and should be dragged behind a garbage truck through rusty nails and broken glass while splattered with battery acid and bleach in any kind of just world. I take a more charitable stance, and view them as mentally ill – the not too bright angry cousins who would be torturing animals if they weren’t busy prowling the net expressing their disturbances in a more benign way. I’m all about tolerance here, and when I say my critics can bite me, I mean it respectfully, of course. Let’s be clear about that.

I believe the vast majority of readers will vote with their wallets. If they think the work is redeeming, they’ll buy more of it. If not, they’ll shut the kindle off after a few minutes and move to the next one. That’s what I do. Life’s too short to read crappy books.

If my belief is correct, and if Geronimo is actually as good as everyone has said (and as of this writing, it has 21 five star and 2 four star reviews on Amazon), people will read it, hopefully like it, and then buy another of my titles.

I shall keep everyone informed of how that works out. I’d hope to see a 20%-30% increase in sales in January, and a sustained increase thereafter. We shall see.

To everyone who downloaded it, thank you, and enjoy. Let me know what you think. It’s one of my favorites – Al was a fun character to write, and it was a delight to do so. I hope you enjoy reading about his exploits as much as I enjoyed creating him.

If you like this blog, hit the green “Stumbleupon” button at the bottom and recommend it to others. Spread the word. Oh, and vote for me for a shorty award so you can watch me annoy legitimate talents with my inappropriate antics at the presentation ceremony. I understand drinking may be involved. Wink.

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I’ve had numerous folks ask me who my cover artist is. E-mail me through this site and I’ll give you the skinny. Good, fast and cheap.

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Comments

  1. Sun 15th Jan 2012 at 10:31 am

    Great experiment with price points. The free downloads also push the ranking up towards the stars – this alone is worth giving away home made cookies to every reader who buys a book because it will further advertise on front pages. What did Russell Blake do before writing novels??? hmmm I speculate
    Make dough, make us laugh and entertain those clowns to keep them busy. hugs
    Buy this man’s great books.
    Caroline Gerardo at home baking cookies

    Reply
    • Russell Blake  –  Mon 16th Jan 2012 at 12:08 pm

      What did I do before writing? Plot, of course!

      Keep making that dough.

      Reply
  2. Mon 16th Jan 2012 at 11:56 am

    Great results! And I’m betting that your sales will peak again, even when people have to buy the book. Mine did the first of January.

    Reply
    • Russell Blake  –  Mon 16th Jan 2012 at 12:06 pm

      I hope you’re right. But this is a long road, and while I savor the momentary blips of optimism, I also am in it for the long haul. Still, it’s nice to see some traction occasionally…

      Reply
  3. Mon 16th Jan 2012 at 3:48 pm

    Well, I downloaded it 10,154 times. That may have skewed your numbers a bit.

    Reply

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