I’m going to try a little experiment as a summer promotion. I haven’t really played around with prices lately, so I figured I’d give it a whirl and see if price made any difference in sales volume.
To that end. I am putting two of my titles, number one and number two in the Dr. Steven Cross series – Zero Sum and The Voynich Cypher – on sale for two weeks in August. Starting later today, both titles will be reduced from $4.97 to $2.99 apiece.
Why, you ask, would you do that, Meester Blake?
Because I’m afraid I’m missing some boat where cheapskates are unwilling to give a book a try if it is over $2.99.
NEW NEW NEWS: A guest blog on six tips for ebook promotions by yours truly.
BREAKING NEWS: A new blog by author Bert Carson about, well, me. Good stuff.
NEWS: New guest blog on writing with the lovely Emerald Barnes is worth a look. “My Year of Writing Dangerously.”
BOOK REVIEW: A shockingly positive book review on my newest one, Silver Justice, by acclaimed author Steven Konkoly!
A few weeks of that will tell me whether that’s the case or not. These are both well-written novels, one over 130K words, the other over 100K. At $2.99 they are priced in the basement. Voynich has already sold about 8000 copies since its release at the end of March, so it’s no slouch, and Zero Sum is almost at that level (although it’s been out longer), so these are not unpopular books. But I would like them to be even more popular. I’d like new readers to gain exposure, and not by giving em away free – most who are downloading free books don’t read what they have. I know I haven’t. I’m probably not alone. I typically put in the time to read something I’ve been willing to pay for. Just the way I am.
So folks, if you could help spread the word of my summer madness sale, I would appreciate it. If over two weeks or so not much has changed in the sales rate, the price goes back up. To put it into perspective I would have to sell 30% more books to be even with the regular price. Needless to say if that doesn’t happen, I just paid a decent chunk of lost revenue to discover the effect of discounting on my work.
As always, please, no wagering.