03 June 2014 by Published in: Uncategorized 12 comments

JET – Ops Files. My latest book. Reviews say it’s one of my best. Sold many thousands in two months. Still selling strong.

So what to do?

Why not just give it away?

So that’s what I did. You can download it for free at Amazon, B&N, Smashwords, iTunes, or wherever else you regularly get your free swag.

“But why would you do this, Russell? I mean, you’re wasting away to nothing, trying to make it week to week, your bar tab mounting as we speak…”

Fair question, inner dialogue. I’m doing it because I received a message from my higher power that the love of money is the root of all evil, and that the world needs to read JET – Ops Files, and that for me to withhold it from anxious readers who were too frigging cheap to buy it for $4 makes me an asshat. And I don’t want to be one of those. Of course the higher power could have well been the tequila talking, but who am I to question the way the cosmos works? The voice said make it free, so that’s what I did. At least I think that’s what it said. Could have been get the flame thrower and go on an alcohol-fueled anti-clown rampage. But I think it was make JET – Ops Files, free. Pretty sure, anyway.

What have we learned in all this? That there are cheapskates for whom $4 is a vast fortune and they can’t possibly part with it? Perhaps. That I need to stay away from my friend’s special mushrooms when the mescal comes out? Don’t judge me.

No, I think the takeaway is that we are all part of a unified field of energy, and that our perception of ourselves as separate from each other, and from the field itself, is an illusion – the wave mistaking itself as separate from the sea. Or maybe that’s not it. Maybe it’s that the world would be a better place if the downtrodden, the oppressed, the sexually frustrated and the marginalized, the up and comers as well as those fading away, the disenfranchised and the mainstream, read a Russell Blake book, which teach us many lessons about ourselves, our world, love, laughter, sadness, and loss. And of course kick-ass hotties in leather with more gun skills than Rambo and more weapons than the NRA.

So that’s what I’ve done. It’s free for God knows how long. Download it with my compliments. If action thrillers aren’t your cup of tea, download it anyway and read it to your beloved pet or something. Get creative. Live a little. Expand your horizons. Spread your wings.

Ooh, and the German publisher of JET just did a cover that’s so kick-ass I get dizzy just looking at it, and I’m hopeful I can convince them to let me use it or I’ll fly over there and make an ass out of myself, completely killing the odds of making a sale. Here it is below. Tell me that doesn’t make you want to read it cover to cover in the not-so-original German! I love it. Really love it, and I’m super excited to be working with them.

 

Photo: JET - Russel Blake - für  LUZIFER-Verlag Steffen Janssen

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Comments

  1. Tue 03rd Jun 2014 at 5:14 pm

    The German cover looks cool. Congrats!

    Reply
    • Russell Blake  –  Tue 03rd Jun 2014 at 7:07 pm

      Gracias.

      Reply
  2. Tue 03rd Jun 2014 at 6:44 pm

    Grabbed it as soon as I got the alert. I’m a sucker for freebies. Loved the cover. My cat says I should feed it a few times a day which cuts down on my book budget (silly thing).

    Reply
    • Russell Blake  –  Tue 03rd Jun 2014 at 7:07 pm

      Cats can be selfish creatures. Hope you enjoy it. I think you will.

      Reply
  3. Tue 03rd Jun 2014 at 6:52 pm

    Thank you!

    I assume you will be reading the German-translation audiobook?

    Reply
    • Russell Blake  –  Tue 03rd Jun 2014 at 7:06 pm

      Life is all about assumptions.

      Reply
  4. Wed 04th Jun 2014 at 9:16 am

    Hello Blake,

    Giving it away = crazy as a fox.
    Downside = 0
    Goodwill = 1
    Hook for next installment = priceless.

    German cover–you hate yourself now for not doing something like that in the FIRST PLACE, don’t you?

    That’s OK, I’m stealing the uber-cover for my next book about DC, but with a few changes:
    A: Replacing the hot brunette with Fed Chairman Janet Yellen.
    B: Instead of gun clutched in her hands, I’m photoshopping in a printing press.
    Name of the book: DEBT.

    Reply
    • Russell Blake  –  Wed 04th Jun 2014 at 6:00 pm

      Ah, that would be so funny if it wasn’t an understatement.

      Reply
  5. Steve Romans
    Wed 04th Jun 2014 at 3:28 pm

    Blake, you bastard…
    You would have to make this book FREE after I’d already paid my 4 damn dollars for it. You know that’s akin to buying everyone in the bar a beer, right? You showoff! I hope clowns invade your nightmares for a week!
    Just kidding…
    Was the BEST $4 I spent (besides what else can you buy, of value, for 4 bucks, these days?). Got an Action-Packed Read and tons of intel on JET’s background. Just waiting for the next JET book! Love that girl! Been saving up my dollar bills…
    P.S. Been reading you since you’ve been publishing, and have gotten a couple other titles for FREE – so, there! And, you can still feel good about your place in this world and all that crap…

    Reply
    • Russell Blake  –  Wed 04th Jun 2014 at 6:00 pm

      I just want everyone to love me. So I give. It’s like a sickness with me.

      Reply
  6. Michael Picco
    Wed 04th Jun 2014 at 7:07 pm

    Read OPs Files as soon as you announced its availability. I don’t mind paying for a GREAT read! You got me hooked on your books with the original JET#1 freebie. Whether it’s Jet, Assassin, Black, or whatever, I’ve NEVER been disappointed!

    Reply
  7. cinisajoy
    Tue 10th Jun 2014 at 3:29 pm

    I thought you were giving it away because you loved your cheapskate readers.
    Thanks for the free read.

    Reply

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