09 May 2014 by Published in: Uncategorized 13 comments

I was looking for a way to update and upgrade my JET covers, and managed to convince talented cover artist (and author) Jason Gurley to tackle the job. Jason’s a kind of cover art god, having done Hugh Howey’s Wool and Sand covers, as well as just about anybody who’s anybody’s work. By throwing indecent amounts of money at him and threatening his loved ones, I got him to sully his reputation with my stuff, and I think the results are pretty cool, with a uniform look, a more updated theme, something more contemporary.

Here they are. I’m happy to report I still have a number of shots from the photo session, too, so can continue the look for a few more books.

Legacy

Reckoning

Sanctuary

JET

BETRAYAL

JET_OPS_FILES

Justice

Vengeance

Now, some might say, hey, you’ve sold boatloads of JET books, why dick with it? Why fix it if it ain’t broken? My answer is, because that’s what we do as retail marketers. We have to constantly strive for better, faster, cheaper, for innovation, or someone will eat our lunch. So if we can come up with a cover that’s even 10% more memorable or eye-catching than what we had before, that’s a 10% edge in stopping the reader and convincing them to look harder at the book. In a crowded market, that’s a big part of getting the sale.

So there we have it. I’ll be releasing JET VII – Sanctuary, end of June, delayed by my broken mitt, and am starting the next in the Assassin series next week, which I’m totally excited about, as I think the plot is the best yet in that series. Guess we’ll soon know for sure. After that will be the first book of a new series, which I believe will be a knockout, and then the summer belongs to romance! I’ll be doing my ab crunches so I can be the cover model on that series – I’ve been working on my brood and my pout, and I think I have that down, along with my come hither glower that hints at approachability. Who knew it was all so hard?

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Comments

  1. Fri 09th May 2014 at 7:26 pm

    This is not a genre I normally read but these covers do make me want to read the books. Great decision!

    Reply
  2. Fri 09th May 2014 at 7:39 pm

    I loved the original covers and was surprised you were going to redo them, but now that I see the finished product I’m very impressed.

    Reply
  3. cinisajoy
    Sat 10th May 2014 at 12:06 am

    Fabulous covers.

    Reply
  4. NANCY BARTH
    Sat 10th May 2014 at 2:32 am

    awesome!!

    Reply
  5. Darren Wearmouth
    Sat 10th May 2014 at 6:46 am

    Fantastic, Russell! Jason does great work.

    Reply
  6. Sat 10th May 2014 at 9:01 am

    I love the covers. I just wish you’d chosen a different model for them, personally.

    Reply
  7. Wed 14th May 2014 at 2:42 pm

    Read my first Blake novel, Jet, a couple weeks ago and it was very entertaining.
    Your covers for the Jet series are contemporary and genre-specific and well executed.
    Question:
    What made you decide to put an actual face on Jet as opposed to more suggestive or abstract images of an action woman or woman’s face? Once your readers see the face on the cover, that’s her all the way through the book (series) in their minds.
    Is the Jet on the cover the Jet as you see her and as you want us readers to see her?

    Reply
    • Russell Blake  –  Wed 14th May 2014 at 4:02 pm

      No, that’s not necessarily how I see her. I just wanted an eye-attracting image that would draw readers in, and not result in the original problem, which is the model being obviously different from book 1 to 3 to 6. I’m about to do the same thing on the Assassin series for the same reason.

      Reply
      • Larry Bonner  –  Thu 15th May 2014 at 11:49 am

        Thanks for the reply. You are a terrific force and resource for those authors who are trying hard.

        Reply
  8. Amber Dane
    Wed 14th May 2014 at 6:31 pm

    The new covers look great!

    Reply
  9. Mon 19th May 2014 at 8:00 am

    How’d you break your hand? Don’t tell me it was slamming down tequila shooters in a bar in Cabo.

    Or was it????

    Bill

    Reply
    • Russell Blake  –  Mon 19th May 2014 at 12:53 pm

      I wish it were that interesting. No, a freak accident during a fender bender. My watch broke the two middle metacarpals. Ouch. All better now, though.

      Reply
      • Bill Thompson  –  Mon 19th May 2014 at 5:05 pm

        Wow. Yeah, that sounds painful. And it’s hard to write, I imagine. Hope you have a fast recovery.

        Reply
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