22 May 2020 by Published in: Uncategorized 9 comments

Many know that I made an investment in a company called Adwerks a while back.

In proof that no good deed goes unpunished, I’ve had to part ways with Michael Beverly, who was the public face, after it became obvious that the company’s performance was slipping, and more clients than not were leaving – it was losing 25% or more of its clients every month.

This is a shame, as the company was created in an act of friendship.

I won’t go into the nitty gritty of Michael’s shortcomings. Let’s just say he’s grappling with some existential problems, as well as some pending and past legal issues, and I decided to change my involvement with the company and pull my support.

For all Adwerks’ clients, who are justifiably confused by a communication from Michael advising them to pay some new PayPal account and that he’d “changed the name of the company”, please be advised that Adwerks doesn’t have a new name or a new paypal. Its attorneys have advised me not to say anything more at this time, so I can’t go further into it, except to say that I’ve washed my hands of Michael both professionally and personally. This is my public announcement he no longer has any relationship or connection to me, and thus any implicit endorsement is rescinded. Treat him exactly as you would an unknown.

As with all things, caveat emptor.

Anyhow, that’s this week’s drama. Never a dull moment. Sigh.



  1. Katie
    Fri 22nd May 2020 at 11:41 pm

    Thanks for the update. I parted ways with him and the company about a year ago. My ROI with them ended up being about -52% (yes, that’s minus). I was willing to give him/them a few months to deliver, and after the second minus month, it looked like they might have hit on an upward swing, but alas, it was not to be. About month four or so, my daughter was dealing with the death of her father and needing to be in his area to deal with probate stuff (yes, this will likely make it into a story at some point), so I needed my resources to be shifted. At least she has partially paid me back, lol. My genre is different from yours, so I chalked it up to them not understanding my genre. In looking back at some of their targeting, I am truly confused at what they thought they might be aiming for. Then, I talked to Mark Dawson at the 2019 20Books conference in Vegas and he affirmed that others in my genre had suffered the same fate. That helped, but did not get me back the $7k loss I never got a return on. I have used it against my taxes, but still…

  2. Zarayna Pradyer
    Sat 23rd May 2020 at 9:32 am

    Very sorry to learn of this matter – so disappointing on many different levels. In fact, I’m so upset, I’ve sent you a P.M.
    However, thank you for alerting us. I’ll end by wishing you every success in finding a worthy and professional replacement

  3. Tony
    Sat 23rd May 2020 at 7:41 pm

    I got burned big time by him last summer/fall after signing on with him to promo one of my longer series. He made assurances about being able to effectively promote it and make a profit. Each month he’d say that “the spending just needed to be turned up more.” After four months and a staggering financial loss that I’m still reeling from, it seems, from reviewing his undertakings on my account, that he he was using a roll-of-the-dice approach. Some of his keywords didn’t even apply to my genre. $11K in expenses to only yield $660 in profit. Michael said the solution was to get more books out in the series and up my ad-spends!!

    • Russell Blake  –  Sat 23rd May 2020 at 7:43 pm

      Sorry about your experience. I had great ROI until about 5 months ago. So dunno. I’ll be trying someone else, obviously.

    • Katie  –  Sat 13th Jun 2020 at 3:28 am

      Tony, sorry to hear of your results. I, too, was confused by some of the targets. As well as how his team didn’t seem to use any of the results they were getting from the keywords they used. It was definitely a shotgun approach, followed by another shotgun, never seeming to effectively narrow it down.

  4. robert bucchianeri
    Sun 24th May 2020 at 9:14 am

    Thanks, Russell. I was thinking about using Adwerks as soon as I got a couple more books up in my series. After reading your comments, I’ll continue doing them myself. My results aren’t half bad and should get even better with a. longe series.

    • Russell Blake  –  Sun 24th May 2020 at 1:08 pm

      Probably best. We’re closing the company down. Too much drama, and I’m not interested in trying to actively manage an ad company. I’m already being contacted by people who seem to have decent track records to run my ads. I’ll keep everyone posted if one of them turns out to be especially competent.

      • Robert Bucchianeri  –  Mon 25th May 2020 at 11:53 am

        Thanks, Russell. Any new information about reliable, competent pros to manage ads would be appreciated.

  5. Wed 27th May 2020 at 2:35 pm

    Yeah, I lost a few thousand with adwerks too. Cost of doing business I suppose. Not all investments pay off.


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