Readers of my blog know that I began my experiment with KDP Select in mid-January. The main attraction for me was the ability to put a title free for a day or three, thereby enhancing visibility and presumably giving me a boost on the “most popular” and “also bought” lists following the free day(s).
So how has that worked?
Glad you asked, internal dialogue that always seems to know just what to inquire for maximum effect.
Sales of my books increased by a factor of four in January, from my most popular month ever – December. Given that I have been at this for a whopping nine months, that would kind of make sense. December, everybody on the planet got Kindles for Xmas, and needed content for them. Ergo, more books would sell.
BREAKING NEWS: Fantastic guest blog at The Veil War on the writing of The Voynich Cypher.
MORE BREAKING NEWS: Interview, book review of The Delphi Chronicle, Book 1, and a short story. Must read! With author Kathleen Patel.
UPDATE: Monday, 3-12. Interview with Digital Ink Spot on Amazon promos, process & thoughts.
UPDATE: New interview just posted with Eden Baylee. It’s a fun one.
I also released a slew of books in December – Night of the Assassin, King of Swords, and The Delphi Chronicle trilogy. Night and Book 1 of Delphi were and are free, so I increased my available paid titles by two that month, bringing it to a total of seven possible paid titles to buy. I don’t count the first book of Zero Sum, because that was free as well, nor do I count the individual books in the trilogies, as nearly everyone who buys, buys the bundles.
If all things were equal, I would have expected an organic growth of 20-25% from the new titles, which is about what I saw from November to December. All very predictable.
In mid-January, I enrolled my first book in KDP Select, and ran a couple of days free. The Geronimo Breach saw 12K downloads in its two free days, and then sales took off like a rocket for 5 or 6 days, eventually dropping back to a sustainable rate that was above December’s run rate, but nothing like what the post-free week was like. That got me looking at other authors’ experiences, and sure enough, the post-free phenomenon was being discussed, although it was still largely too new to rate.
I then ran a few more titles free, for a day here and there, and lo and behold, saw the same effect. This resulted in a reproducible sales boost, and appeared to have pulled my other titles along with it. I finished January giddy, with four times December’s bucks in my pocket.
February, for the first two weeks, sales were down 30% from January. Other authors indicated that was a well-understood effect of readers digesting all the books they’d downloaded. Made sense, but still not a lot of fun to see. In the final two weeks, I ran Geronimo free for one day, and Zero Sum free for two, and Geronimo saw 10K in one day, and Zero Sum saw about 20K on two days of downloads, hitting number 5 for free downloads. Post free, sales took off like a scared rabbit again, and I finished February at the same sales level as January, which is to say back at four times December sales, but income was up 25%, at five times December’s sales, due to a higher ASP after the artificially low promotional pricing I’d tried on a few titles in Jan. I figured it would be down 20%, so that was a pleasant surprise.
March, Zero Sum has been continuing its run from the free days the end of February, performing well and holding in the 500 paid range now 8 days post promo, which is unexpected but nice. But here’s the amazing part about the KDP promotions: by March 10 I will have sold more or less as many books as I did all of Feb. Obviously, that portends good things. If sales stay on track the rest of the month, I can expect a double to tripling over the course of the March, or roughly eight to twelve times December sales.
That’s an eye-opening number. Extrapolating, if March comes in as it’s shaping up, from that point on with no sales growth at all (even though I’ll be adding a slew of new titles this year), I will sell well over 100K books in 2012. Needless to say, if that happens, I’ll be one of the very very very few indie authors making a significant living from my passion. That’s amazing for two reasons. First, up until Amazon created its revolution in self-publishing, it would have been impossible. Utterly, completely impossible. A pipe dream. Second, it’s astounding because I will be a failure by traditional publishing standards.
Failing has never felt so good.
If I have 12 paid titles out by the end of 2012, and I’m selling 100K books, I’m only moving 9K books per year, per title, mas o menos. That’s a disaster by traditional published standards. And yet obviously, by living in Mexico self-publishing standards, it’s a home run. The numbers assume that none of my books really hit in any way big. In fact, these numbers might. My new one, launching on March 17, The Voynich Cypher, could blow things wide open. It’s that kind of a book. Mainstream, accessible, my take on a Dan Brown/Raiders of the Lost Ark style adventure/thriller. If it gets traction, it could be a big book. Early readers are enthusiastic, so I’ve got high hopes for it, but even if it sort of of putters along flat, I’m still in the mix to hit my 2012 numbers. Again, this all assumes that none of my books really get discovered, or in any way hit the mainstream.
I attribute my success to date, such as it is, to two things. First, to writing a heartfelt blog about a beloved & perhaps misunderstood public figure and comparing him to my dad, and having it go viral. Okay, maybe not so much that. Seriously, it’s because of being fortunate enough to have delivered a reasonable product to those brave or stupid enough to try my offerings, and building slow recognition organically. And second, it’s because the KDP Select program has created a venue whereby indie authors can displace the big name brand authors, and get a small slice of awareness from an audience they previously would have had no chance of reaching. The first takes 15 hour days, 7 days a week, for 10 months. The second took KDP deciding to offer “free” as a perk for joining the Select program.
I owe Amazon deep and sincere gratitude, and hope they crush the bones of their competitors to jelly and dance in the still-warm blood of their adversaries as they rule the book world. At least, for another year or two, it would be nice. My game plan is to have twenty titles out by the end of 2013, all selling for between $2.99 and $6.99. If Amazon’s KDP program stays in place and their algorithms don’t change, I and a whole group of writers who had no real shot at making a decent living suddenly have become viable. Perhaps Indie will become the new slush pile – but one that pays well. Or perhaps there won’t be any more slush piles, and the phones will go unanswered in NY sometime soon.
On a related topic, my UK sales are now trending at 10% of my US sales, so the UK is having more of an effect than I would have expected. Given that I have done exactly zero marketing beyond twitter and a lackadaisical Facebook presence, that also portends good things. Although I will say that I have been participating in Melissa Foster’s World Literary Cafe, and the visibility from that group’s efforts have likely played a role in my sales. I recommend them highly, for those looking to participate in a good organization.
Loans have also increased, and as of today, for March 8, I have 450 borrows. As I said in a prior blog, on titles at my price point at least some of those are displacing sales at a considerably higher net rate, but the overall positive of being in the KDP program is outweighing that negative. Hard to bitch over the cost of doing business on that one.
That’s where we are as of today. Whether sales continue apace, or dirt dive, is unknowable from this point on, but I’ll keep everyone updated. It’s been a fascinating experiment so far. I’ll post an end of year summary in December, and maybe a mid-year one in July – really, the first full year of being in this game. Beyond that, thank you to my readers, and good luck to all the authors following this blog. It can be done. It’s just not easy. Nothing is.
UPDATE: As of March 10, midnight, I have sold 3015 books this month and had 540 borrows. A little slower than I’d hoped, but the last few days were laggards. Still, difficult to whine too much. I’ll save that for the end of the month when I’ve crashed and burned…