Expanding, Sort Of

If I’ve seemed quiet, it’s because I’ve been involved in a few other projects.

First, I’m delighted to announce that I’m now a minority investor in AMSAdwerks, which is the agency that’s been handling my AMS advertising since July. They needed cash to scale the business, and I was able to convince them to take some of mine so they can add personnel and streamline their systems. I’m excited, because I believe that the market is only going to get more competitive as we move forward, and thus the demand for a group that has years of historical understanding and an area of specialty that’s growing will continue to be strong.

AMSAdwerks usually has a waiting list that spans months, so perhaps this will enable them to cut that down to something more reasonable. We’ll see. I’m not going to be active in the company, but more in a chairman of the board role offering counsel on big picture strategy and expansion guidance.

One of the frustrations looking at their biz is how capricious AMS ads can seem, with Zon changing things up seemingly monthly, and what worked yesterday failing spectacularly tomorrow. But I do believe there will be a requirement for a reasonably priced agency that can handle everything so authors can do what they do best – write – and not break the bank. My rankings are nothing to complain about, so I’m a believer, even if the road’s anything but consistently smooth. As with all things, YMMV, but I wouldn’t be getting involved if I wasn’t sure there was something there. You want to touch base with them, email [email protected] and tell Michael that Russell sent you.

In other news, I’m getting ready to start The Day After Never #9, so won’t be around much between that and a couple weeks in Italy and Spain in May.

Nothing else of note to report other than I’m richer, thinner, and younger than ever. And if you believe that, I’ve got a very nice bridge available at a giveaway price, only slightly used, finest kind…