07 October 2013 by Published in: Desperate Acts Tags: 9 comments

In the vein of always trying something new, I’m excited to announce that I’m participating in a bundle promotion with some other great authors. The idea is to create such a powerful value proposition that it’s an irresistible buy, and a no brainer. The bundle is titled “Desperate Acts” and features seven bestselling authors, most of whom are friends of mine, and seven of their novels.

The authors are myself, CJ Lyons, Melissa Foster, MJ Rose, Kathleen Shoop, Jenna Bennett, and Katia Lief.

And the price? For seven complete novels? Oh, that. Wait for it…

It’s .99. Ninety-nine stinking cents. For under a buck, you get some amazing works. Whole books, not samples. And I even resisted the urge to remove every third word from mine in order to provide a reduced-value version of the actual book. Although some might argue that would make for a better read. But I digress.

“But why, Russell? Why are you doing these bundles? Don’t you value your work?”

Sure I do. But you know what I value more? Readers. The hopes of this bundle, as well as the one that I’ll be launching closer to the holidays, is to get my work into the hands of readers I might otherwise have never reached. It’s the same reason I give away a few books free. Because I believe that once a reader is familiar with my work, they might be motivated to try other books of mine. So I take a loss on the bundles in the hopes that I’m planting seeds for the future. Whether it works or not remains to be seen. Trust me that it’s not for the money. At .99 the 35% royalty split seven ways ain’t going to buy me no Ferrari. Not that I could be trusted to drive one responsibly. But I’m just saying.

The cover is pretty cool, and so’s the concept. Hopefully you’ll think so, too. You can buy it here. And you should. For yourself, and for all your friends. If you have any. If you don’t, I wouldn’t mind if you just bought them for random people, like everyone on your Facebook page. Or in your graduating class. Or Twitter feed. Hey, I know! This is a great idea to appear generous, like you bought people seven novels, which would imply you spent more than you do on a candy bar! When it fact you cheaped out! It’s perfect! Imagine how Grandma’s eyes will light up when she believes you finally turned the corner and stopped being such a miserable, selfish, cheap prick! That alone will be worth the buck! Xmas comes early in 2013, courtesy of the ever-generous Russell Blake. Grab it now, because it won’t be out that long…





  1. Vittu-Pelle
    Mon 07th Oct 2013 at 4:09 pm

    Hey, I read one comment on Guardian’s website you had written, a response to a comment from John Green about self-publishing. The comment-section was closed, but I had to just let you know you had it right on spot.

    The middle-man was valueble back in the times we still chopped down trees and the publishers took care of that distribution-chain. Whether or not John Green will notice today or in a few years, it’s going to be apparent for him that times are changing and soon they will be changed for good. Just as Dell computers became big because they started cutting off middle-hands, all of publishing will one day be cut off, and they can use their accumulated capital on working with something more valuable.

    I do, to some degree, pity them. But at the same time it’s really no one’s fault, it’s kind of just modern times and evolution, and everything in-between.

    Yeah, just had to notice you about this. Keep on keeping on.

    • Russell Blake  –  Mon 07th Oct 2013 at 4:42 pm

      My point was intended to illustrate how the business of book selling is changing. That’s not to say that some intermediaries aren’t valuable, because they are. But many aren’t. And John’s point was ill-conceived, IMO. So I thought I’d throw my two cents into the debate.

  2. yoon
    Mon 07th Oct 2013 at 8:28 pm

    I have no friends and I’m a miserable, selfish, cheap prick. Is that so wrong.

    • Russell Blake  –  Mon 07th Oct 2013 at 10:20 pm

      Depends on what you mean by wrong.

      • yoon  –  Mon 07th Oct 2013 at 10:42 pm

        You just made me look up the definition for “wrong,” dammit.

  3. Tue 08th Oct 2013 at 10:04 am

    I already own three of the books in the set, but will suggest to friends. Sadly most of mine would rather play Candy Crush than read.

  4. andy holloman
    Tue 08th Oct 2013 at 10:34 am

    bravo russell, cool idea….I pulled .99 out of my sock drawer and tried to feed it into the amazon website ala a payphone (WTF is a payphone?) but it didn’t work……will be following your advice to gain friends and send them some copies… hi5

  5. Sabrina
    Fri 11th Oct 2013 at 1:17 am

    I love bundles & I don’t know any of the other authors, but I loved the Jet series so I can’t wait to read another of your books. If I like the other books, that’s a plus. If you ever want a beta reader just let me know. I figure, I love to read & might as well put my literacy skills to use.
    Catch ya later:)

  6. Fri 11th Oct 2013 at 2:58 am

    Are you sure “Desperate Acts” doesn’t describe the whole project? 🙂 Seriously, I hope this helps spread the word, will be interesting to see how well it works. Please keep us posted!


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