New JET covers

I was looking for a way to update and upgrade my JET covers, and managed to convince talented cover artist (and author) Jason Gurley to tackle the job. Jason’s a kind of cover art god, having done Hugh Howey’s Wool and Sand covers, as well as just about anybody who’s anybody’s work. By throwing indecent amounts of money at him and threatening his loved ones, I got him to sully his reputation with my stuff, and I think the results are pretty cool, with a uniform look, a more updated theme, something more contemporary.

Here they are. I’m happy to report I still have a number of shots from the photo session, too, so can continue the look for a few more books.

Now, some might say, hey, you’ve sold boatloads of JET books, why dick with it? Why fix it if it ain’t broken? My answer is, because that’s what we do as retail marketers. We have to constantly strive for better, faster, cheaper, for innovation, or someone will eat our lunch. So if we can come up with a cover that’s even 10% more memorable or eye-catching than what we had before, that’s a 10% edge in stopping the reader and convincing them to look harder at the book. In a crowded market, that’s a big part of getting the sale.

So there we have it. I’ll be releasing JET VII – Sanctuary, end of June, delayed by my broken mitt, and am starting the next in the Assassin series next week, which I’m totally excited about, as I think the plot is the best yet in that series. Guess we’ll soon know for sure. After that will be the first book of a new series, which I believe will be a knockout, and then the summer belongs to romance! I’ll be doing my ab crunches so I can be the cover model on that series – I’ve been working on my brood and my pout, and I think I have that down, along with my come hither glower that hints at approachability. Who knew it was all so hard?